Buyers’ opinions of your business and products are formed by what they are told and by what they experience. Favorable media coverage can pay off over time by raising awareness and telling people why they should feel good about buying from you. When you get publicity...
For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
For people to buy your product, they first need to know about it. That sounds logical, but it can be confusing to know where to spend your budget. While your choice of marketing channels and platforms may seem to grow more complicated by the day, one fact remains...
Whether this holiday shopping season is robust or lackluster, the only way you can get your share of the dollars is to remind people why your product makes a great gift or will help them enjoy the holidays or even improve their lives. Consumers are comparison...
Does your product have a publicist? People are sometimes stumped when I ask that question. “What is a product publicist?” they respond. The answer is almost guaranteed to get them excited because it’s all about making their product famous. A product publicist fuels...
Trade show exhibitors have only 60 seconds to grab attendees’ attention. Media Relations Agency (publicity.com) uses PR to help our clients draw more traffic to their booths. Even better: These will likely be people already interested in what our clients are featuring...
Google ‘marketing agencies’ and you’ll mostly find digital marketing firms. Very few even list publicity as a service. Others don’t mention PR at all. Why? PR isn’t dead. Far from it. So, why do so many agencies shy away from doing more than paying a wire service to...
I get frustrated when I see companies repeatedly making the same costly PR mistake. Worse: Instead of learning from it, they keep doing it because it appears to be working. They don’t realize they’re nearly always setting themselves up to lose business over the long...
Inflation, supply backlogs and worker shortages continue to impact our nation’s small businesses, which are the backbone of our economy. To save money, small businesses may be tempted to cut their marketing budgets. But that could be disastrous because marketing isn’t...
